By — Shyamal Sinha
Secretary, Tourism & Culture, UT Ladakh, K. Mehboob Ali Khan, chaired a meeting regarding the Tourism event ‘Rejuvenating Tourism: Another Day in Nirvana in Leh-Ladakh’ which is scheduled to be held from 25-29 August.
Ladakh’s Department of Tourism will organise an event next week for promoting domestic tourism in Leh, the capital city of the Union territory, with a focus on aspects of adventure, spirituality, culture, among other themes, officials said on Tuesday.
The event will be organised by the Ministry of Tourism in collaboration with the Department of Tourism, Ladakh; Tribal Co-operative Marketing Development Federation of India (TRIFED), Federation of Indian Chambers of Commerce and Industry (FICCI) and Adventure Tour Operators Association of India (ATOAI).
Ali informed that the objective of the programme is to promote Leh (Ladakh) under domestic tourism with a focus on aspects of adventure, spirituality, tranquillity, natural beauty, culture and film tourism.
Further, he said the event aims to provide indigenous product knowledge to the industry, stakeholders and also to provide a platform to the local stakeholders for interaction with the tour operators and buyers from the rest of the country.
The event will include activities like exhibition, panel discussion, and technical tours to showcase new tourism facilities and tourism products of Ladakh, he said.
The Land of High Passes, Ladakh, the newly created Union Territory in India (previously a part of Jammu & Kashmir), boasts a landscape that can leave you with your jaws dropped. It is a place where the landscape changes dramatically; it is truly astonishing to see the mountains, snow, cold desert, alpine meadows and lakes at a short distance from each other. Tourism in Ladakh is an absolute delight for nature lovers as well as adventurers.
Adorned with the lofty barren mountains, Ladakh is home to some of the highest motorable passes like Khardung La (5359 m), Marsimik La (5582 m), and Chang La (5360 m), and alpine lakes like Pangong Tso (4350 m) and Tso Moriri (4522 m). Ladakh is further divided into three regions – Leh, Nubra, and Zanskar, and each region has several places to see.
Ladakh is majorly popular amongst the adventurers who feel welcomed by the number of adrenaline rushing activities offered here. The union territory is amongst the top trekking destinations in India with amazing and unmatched treks like the popular Frozen River Trek/Chadar Trek. Ladakh also has opportunities for mountaineering, motor biking, mountain biking, white water rafting and more.
While reviewing the arrangements, the Tourism Secretary directed the officers concerned to make all necessary arrangements to make the event successful.
sourced – PTI
